Asma Labidi
Pharmacist, cosmetologist, beautician
Asma Labidi majored in pharmacy before specializing in dermopharmacy and cosmetology.After advising top international brands and healthcare authorities for several years as a European lobbyist, she decided to follow her dreams and lunch AsmaCeuticals.
MEET OUR CEO
Asma Labidi is a proud member of the Dubai Business Women Council (DBWC). As a serial entrepreneur, she aims to revolutionize the world of modern cosmetology while empowering the female entrepreneurial scene and providing endless support to all women seeking it.
After attending Harvard University and studying cancer biology, Asma Labidi quickly realized how crucial it was to provide added value to her cancer patients skin. She was confronted to patients with altered physical appearance – it then became her duty to improve their quality of life by making the most out of their beauty. She quickly noticed that most of the available products were not suitable – Too many synthetic chemicals, unsuitable ingredients for people whom physiological, immune and hormonal system were out of balace. She thus decided to return to mother nature develop her own products from natural active ingredients, intelligently sourced and issued from biotechnology. Her products were widely welcomed. Since then, Asma Labidi has decided to approach cosmetology differentli and tp share her « savoir » and expertise with a wider audience.
